https://adage.com/article/advertising/art-shock-behind-sandy-hook-promises-back-school-essentials-ad/2202026
https://www.shootonline.com/video/top-spot-week-bbdo-ny-director-henry-alex-rubin-go-back-school-sandy-hook-promise
https://www.adweek.com/agencies/sandy-hook-promise-darkly-flips-cheery-back-to-school-ads-on-its-head-in-new-psa/
https://www.nytimes.com/2019/09/18/business/sandy-hook-promise-gun-ad.html
https://www.today.com/parents/sandy-hook-promise-releases-shocking-new-back-school-psa-t162740
https://www.forbes.com/sites/heatherleighton/2019/09/18/sandy-hook-promise-gun-violence-back-to-school-video-school-shooting-essentials/#2558a1011416
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