The 2025 Adcolor Conference and Awards​​​​​​ Campaign of the Year

November 18th 2025

At times, industry award shows get flooded with work that are either scams or just total bullshit initiatives that no one ever sees outside of the shows, just in an attempt to win something shiny. 

We are thrilled to have been involved with this one, The Last Prisoner Project. 100% real, zero bullshit, and has had a true, meaningful impact on our society and culture. 

The 2025 Adcolor Conference and Awards Campaign of the Year. 

This one is not about checking boxes or chasing praise. This one is about moving the needle with undeniable creativity and a relentless commitment to something that truly matters to fight blatant injustice.

Bravo team. McCann New York