Microsoft "We All Win" - Adweek
February 8th 2019
We are thrilled to share that Adweek reports that the Super Bowl spot for Microsoft we helped produce with McCann & m:united, "We All Win," ranked #1 in the most effective ads based on its "EQ score data" as provided by data firm Unruly. The EQ score measured the "intensity of emotion" viewers felt about each of the Super Bowl commercials.
"'It’s not surprising that it came out on top because it had some of the highest scores on the emotional impact front with the highest scores around intense emotional responses in terms of happiness (35 percent), amazement (24 percent), warmth (35 percent), pride (tied with Bumble at 15 percent) and inspiration (42 percent). Not only did it have the highest emotional profile, but it also scored highest for brand metrics that include credibility and authenticity (both at 95 percent).'" ~ Unruly insights director Terence Scroope
We are so proud to align ourselves with a company and brand like Microsoft for creating such amazing and inclusive technologies whose sole purpose is to insure that no one gets left behind, regardless or their physical limitations. Bravo to all at McCann for bringing that story and initiative to the world.