Meijer "Someday"

December 14th 2021

For the past several years, JSM has been extremely fortunate to partner up and collaborate with The Distillery Project on many projects for many compelling brands. Above all, what I look forward to the most every year with them is the holiday work we do together for Meijer. Consistently beautiful, intimate, honest, well crafted and meaningful. 

This years work is no different. The simple planting of tree that grows along with the family that cherishes it and begins to understand its far deeper meaning as they ultimately make their decision when "Someday" is today.

Such a great team to have been involved with. Thank you, once again, for including us.

SMUGGLER Rock Paper Scissors a52

Read more about the work here: https://adage.com/creativity/w...