JSM Super Bowl LVII
February 13th 2023
Super Bowl is big. The stage is big. The game is big. The anticipation to the game is big. The responsibility is enormous.
The entire advertising and marketing industries put it all out on the line in that one night, at the same time, all in the same place, for that one massive audience.
That massive audience is very skeptical. They know it’s coming. They love to love the work sometimes as much as they love to dismiss it. It’s all part of the ride and the challenge.
Regardless, the time, passion, money, pressure, talent and guts it takes to roll the dice for all involved is nothing less than extraordinary.
We'd like to thank all of our agency and brand partners, as well as all of the extraordinary production partners for entrusting everyone at JSM with that huge responsibility. It’s awesome, never taken for granted and we are very grateful.And to everyone else who had work on the game.
Now we all start again, right now, getting our shit together for next years game. Let’s GO!
Hellmann's - Jon Hamm, Brie Larson, Pete Davidson / Wunderman Thompson
PepsiCo Zero Sugar - Ben Stiller. Pepsi - Steve Martin / VaynerMedia
PopCorners - Bryan Cranston, Aaron Paul, Raymond Cruz / D3
e.l.f. Cosmetics - Jennifer Coolidge / SHADOW
Aviation American Gin - Ryan Reynolds / Maximum Effort
ImOn Communications - Fortnight Collective