JSM Music - Cannes Lions 2021

June 25th 2021

5 incredible projects for 4 astounding agencies. 33 Lions including 1 Titanium and 2 x Grand Prix. Pretty ridiculous, actually.

Congratulations, and thank you, from all of us at JSM for your continued faith, trust and loyalty. We have always believed that you are only as good as the people you are fortunate to be able to surround yourself with. So, we're not going anywhere. You are all stuck with us. 

So many incredibly talented people and brave brands that pushed and challenged themselves to always take the creative roads less traveled. Bravo.

We all start again at zero. We all get back at it and do our best to create the strongest and most meaningful work we possibly can. Win, lose or draw. Because at the end of the day, it's all about the work, not the hardware. The hardware is simply a peripheral byproduct of caring too much, relentless dedication and creative passion. 

And perhaps next year, we will all return to Cannes and hang out on the Carlton Terrace until sunrise. 

Who knows what next year will bring, or the years after. Maybe nothing. Maybe a little something. Whatever. A bittersweet realization. Regardless, all of us at JSM will remember all of you, this moment, this feeling, when all the stars seemed to align, for many, many years to come. 

#Respect #Loyalty #Gratitude #Roar #canneslions #canneslions2021 #JSMMusic Cannes Lions International Festival of Creativity