Hellmann's "Summer Sandthem"

July 8th 2026

Hellmann's mayonnaise just launched a campaign featuring the "Sandwich King," to crown an official national sandwich in honor of the nation's semi-quincentennial. 

The brand has partnered with various chefs, like Keith Lee, and creators for tasting tournaments to define the ultimate America's Sandwich. 

Rather than a traditional user-submitted bracket, the brand has been hosting taste-testing tours featuring regional, winning ingredients. 

Very proud to have had JSM partner with VML to bring this contest to the American public throughout this glorious summer of our 250th birthday. 

Spread it or squirt it, totally up to you. No judgements. 

More to come...

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