FDA "The Real Cost of Smoking"

January 13th 2023

Powerful new work for the U.S. Food and Drug Administration. 

Thanks to all at FCB New York for reaching out to JSM to partner up and collaborate on the ongoing "The Real Cost of Smoking" campaign.

Read more here: https://www.adweek.com/creativity/teens-give-up-their-mental-health-for-a-pack-of-cigarettes-in-fda-spot/