Coors Light "Chillboards"
May 6th 2022
Coors Light, the brand that is made to chill, now has the coolest ads to prove it. Literally.
“Chillboards”, ads you can’t see from ground, prove to be extremely effective in the communities that need it the most. Coors Light installed branded rooftop “Chillboards,” which use a special white coating from Mule-Hide Products that’s been proven to reflect 85% of sunlight lowering the surface temperature of one roof by as much as 50 degrees, giving residents a way to substantially lower their utility costs, improve their quality of life and basically, provide a meaningful and quantifiable way to chill out.
Thanks to all at DDB Worldwide for reaching out to JSM to partner up and collaborate on bringing this initiative to life.