2026 Cannes Lions Winner

June 29th 2026

Being part of the team behind the Inaugural Cannes Lions International Festival of Creativity Brand Lion is an incredible honor for everyone at JSM Music.

We are incredibly proud to be recognized in Cannes with 117 career wins including 4 Grand Prix and 2 Titanium, but this recognition feels different because it celebrates something that cannot be measured by a trophy alone: it celebrates trust, loyalty, impact, partnership, and longevity.

For nearly 30 years, we have had the privilege of being part of the Mastercard journey alongside McCann. We are deeply grateful for the trust and confidence they have placed in JSM throughout that time.

What makes this relationship so meaningful is that it was never defined by obligation.

McCann and Mastercard were never contractually required to work with us. They chose us. Again and again. Project after project. Campaign after campaign.

They trusted us to be their music and sonic partner for some of the most important and impactful initiatives in Mastercard’s history.

From Priceless, True Name, Touch Card, the longstanding Messi partnership, Arnold Palmer Invitational campaigns, the Mastercard Grammy campaigns, and so many more, we have been honored to collaborate with some of the greatest creative minds in the industry to help bring these ideas to life.

Over the years, that partnership has been built on something incredibly valuable: understanding a brand’s DNA deeply enough to help it evolve while protecting the elements that make it instantly recognizable.

A defining part of that journey has been the stewardship of Mastercard’s sonic identity integrating its global melodic mnemonic into countless campaigns and experiences, helping create consistency, recognition, and an emotional connection between Mastercard and consumers around the world.

Every Lion celebrates extraordinary creative work in a moment.
This Lion celebrates something different.

It celebrates the power of time. The dedication behind a partnership. The loyalty earned through creativity, collaboration, and results. The impact that happens when a brand, an agency, and creative partners continue choosing each other for decades.

We are incredibly honored and humbled by the faith Mastercard and McCann have placed in us, and grateful to have played a small part in helping shape the sound of one of the world’s most iconic brands.

Here’s to the partnerships that stand the test of time.

#Priceless