Army “Who We Are”

Our business has always been one of “how do you like me now?” Music is the most subjective element in every gig. Each project has its own unique intangibles, players, creative direction and production partners with layers upon layers of hierarchy to impress, up every rung of the ladder of reviews, comments and potential revisions, to then ultimately earn the approval of our work and thus include it as a meaningful and compelling element of the creative and business initiative. It is the nature of the beast. This gig was no different, although the players on this multi-spot campaign were especially hardcore. From McCann, to Peter Berg, the actor and director of such films as “Friday Night Lights, “Lone Survivor”, “Entourage”, “Ballers” “Patriots Day” & “Mile 22” to the uniformed and decorated very top decision makers of the US Army. To say we are proud and honored to have been part of this new campaign is a massive understatement. Thank you to all involved for including JSM Music. You know who are. Most importantly, thank you to all who serve and protect this great nation. “There are those who are compelled to act when others don’t — those are the men and women who become Soldiers.

 

Verizon “Fiber Fan”

We are so thrilled to continue our creative collaborative partnership with McCann with this most recent spot in the ongoing campaign for Verizon Fios featuring Stranger Things Gaten Matarazzo. Fun stuff. Hugs to all for keeping the band together. NO6 Edit, Charlex, O Positive, & Company 3.

American Airlines “Inflight Tech & Entertainment”

We had a blast creating and producing the music for this new campaign for American Airlines with our buds from CP+B. Here are the first 4 spots. Fun stuff with more to come…. Hugs to such great creative partners and friends for reaching out. Cabin Editing Company, Lime Studios & MPC.

Audible “Anthem”

“What would it look like if we listened more?” A timeless and meaningful question. We are thrilled to share this beautiful new work from JSM Music for Audible with our friends from mcgarrybowen. Huge thanks to all involved for reaching out to us to collaborate, reimagine, create and produce this new arrangement and master recording of the amazing song “Just Like Heaven” by The Cure. Just one spot of a massive multi-platform campaign and initiative. Such an awesome group of passionate creatives, producers and solid production teams. Arts + Sciences, Rock Paper Scissors, & Sonic Union.

American Express – “Flip (U.S Open)” & “Paddle Board”

If you’re watching the US Open Tennis Championships, you are listening to JSM Music. Here are a couple more new American Express spots we collaborated on for the rollout of the global campaign. Huge thanks to mcgarrybowen and all involved in creating the work. “Don’t produce a commercial without us”.

IHOP “For Burgers”

Cannot argue with success. This initiative paid off big time. Thanks to all at Droga5 for reaching out to JSM Music to collaborate on this campaign. Fun stuff. PRETTYBIRD, WoodShop, Cut + Run & Sound Lounge.
Read more about the enormous success here.

Mastercard “Your Next Swing”

“Golf is the closest game to the game we call life. You get bad breaks from good shots; you get good breaks from bad shots – but you have to play the ball where it lies.” ~ Bobby Jones. Just like in life, you hit the shots you know you can hit, not the ones you think you should. And as in life, “of all the hazards, fear is the worst.” ~ Sam Snead. Ben Hogan once said “The most important shot in golf, is the next one.” Huge thanks to all our friends at McCann for reaching out to JSM Music to collaborate with you once again on this ongoing Mastercard campaign and to further support, arguably, the greatest game in the world. #Priceless Cosmo Street Editorial, Sonic Union & The Mill.

Infiniti “Konrad Gunther”

This is a little story about German Racer Konrad Gunther, and how INFINITI showed up on his beloved and exclusive Blister Berg Track, schooled him and essentially really pissed him off. It’s a beautiful story. Heartwarming, even. Huge thanks to all at CP+B for reaching out to JSM Music to help tell this story through our music in this brand new multi-spot campaign. Strong direction by Craig Gillespie who most recently directed the Oscar-nominated, “I, Tonya”. MJZ, Cut + Run MPC & Lime Studios.

Verizon “Huge News”

Massive brand. Enormous sign. Huge announcement. Far from subtle music. Perfect. Our most recent work for Verizon with our friends from McCann. Ginormous hugs to all from all of us at JSM Music for the opportunity to play along with you… Hungry Man, NO6, & The Mill.